The holiday season is a fabulous time to choose to give to the less fortunate. This does not mean that you do not practice the habit of charity during the other times of the year. However, tying it up with the festive season creates a sense of goodwill and also provides the perfect opportunity to teach children the same. Giving to the poor does not mean you only donate money to worthy causes. You can volunteer your time or even shop for special gifts to be placed at a local ‘giving’ tree.
Lenox, The Gift Company, in this same spirit, offers an ornament annually to benefit a children’s charity. Continued for five successful years, Lenox’s Holiday Spirit Ornament programme donates proceeds from the programme to a specially designed ornament like for example, to the Elizabeth Glaser Paediatric AIDS Foundation. “Public-private partnerships are critical in the fight for the health of our children, and we are delighted to be partnering with Lenox,” said Kate Carr, president and chief executive officer of the Elizabeth Glaser Pediatric AIDS Foundation.
The Elizabeth Glaser Pediatric AIDS Foundation is a leading worldwide non-profit organization dedicated to eradicating paediatric AIDS. The foundation also provides care and treatment to people suffering from HIV and AIDS. They also fund the discovery of new treatments for other serious, life-threatening paediatric illnesses. Peter Cobuzzi, Vice President of Brand Development at Lenox says, “For more than 100 years, Lenox has believed that the act of giving is an integral part of celebrating life and family. That is why we are thrilled to work with a foundation that gives hope to so many.”